Aug. 1, 2011
By Chris Feller
Athletic Media Relations
FORT COLLINS, Colo. – Colorado State fans have plenty of reasons to anticipate the 2011-12 athletic year, which unofficially kicks off Thursday with the start of football practice. One of those reasons this season is the new “Get Your Green On” campaign, announced by CSU officials Monday.
The campaign features a Ram Fan of the Week competition, in which Colorado State fans can submit pictures of their green and gold spirit via e-mail with the chance of winning game tickets and concession coupons. Weekly winners automatically qualify for the Fan of the Year drawing that includes a grand prize of personalized gear, tickets to the MW tournament and a free tailgate spot in Ram Town.
Fans will have the opportunity to attend Get Your Green On days held at local corporate partner retail outlets, where Cam the Ram, the Colorado State cheer squad and a wide range of CSU coaches will be on hand to greet fans. Ticket and apparel giveaways will take place in addition to the chance of winning a free tailgate in Ram Town. Giveaways at these locations and other university events will include beads, sunglasses, key chains and much more.
Vendors in the Denver and Northern Colorado regions will be provided window clings, buttons for employees and other marketing material to encourage CSU fans to get their green on.
CSU supporters will now be able to participate in the newly dubbed Get Your Green On Fridays. Faculty, staff, students, fans and alumni are encouraged to wear green every Friday throughout the year to display the true passion of being a Ram fan.
Throughout the year Ram fans are asked to contribute to the Get Your Green On campaign by purchasing green and gold apparel from outlets carrying CSU gear. Fans are also asked to contact senior associate athletic director Garry Ozzello via e-mail or Twitter with the locations of outlets not carrying CSU attire.
Information on where to get gear will be available at CSURams.com, the 5280 CSU Web site, and colostate.edu.