Licensing Frequently Asked Questions

What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the university qualifies as a trademark and is the sole property of Colorado State University.

What products should be licensed?
By law, all products bearing a university trademark may only be produced by licensed manufacturers. This rule applies not only to merchandise sold commercially through wholesalers and retailers, but to ALL distributors, including university employees, students, alumni, fans, etc.

What is a royalty?
A royalty is a fee paid by a licensee for the commercial use of a trademark. Items intended to be sold externally (i.e. T-shirts for retail sale) are subject to royalties. Items intended for internal use by CSU employees (i.e. uniforms) are exempt from royalties except if the internal use is the intended resale of the item for fundraising.

Who needs a license?
Anyone wishing to use the marks, logos and symbols of the university must obtain a license. No products will be licensed without the approval of the university through its representative, the Collegiate Licensing Company. This ensures all products associated with the university are of high quality and good taste, and denies approval of potentially hazardous items.

What if you do not get a license?
All products must be approved by the university's Trademark Licensing Office. Failure to obtain a license or approval from the university's Trademark Licensing Office is a violation of federal trademark laws and will be grounds for seizure of all non-approved merchandise bearing the university's marks. It also can result in jail time and numerous fines if convicted.

How can you obtain a license?
Anyone who wishes to obtain a license to produce merchandise must submit a license application. This application informs the university of how its marks will be used, what type of product the applicant makes, how the university is going to be represented, etc. Applications can be obtained by visiting the downloads section of the Collegiate Licensing Company Web site at www.clc.com. Answers to many questions you may have also can be found at this site.

What is the Collegiate Licensing Company?
The Collegiate Licensing Company is the licensing representative for the university. As the university's representative, CLC is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the university.

How is licensed merchandise identified?
The "Officially Licensed Collegiate Products" hologram label identifies merchandise that has passed the standards of quality set forth by the university and certifies that a portion of the purchase is returned to the university.

Can you sell a product to the bookstore?
The Colorado State University Bookstore works with a group of vendors to bring new products to market each year. For more information on the bookstore's wholesale buying practices, contact the University bookstore.

Can alumni or student groups sell products using the university's marks as a fundraiser?
Before contacting manufacturers regarding new products, designs or an idea for a fundraiser, be sure to check with the university's Graphic Standards Office. That office is able to identify local manufacturers to produce the items, saving everyone time and effort.

Can I use the university's name or logo on a Web site?
Every use of the university's trademarks requires permission from the university's Graphic Standards Office. The World Wide Web has made it easy for alumni, fans and supporters to build Web pages with the university's name and logos, and the university appreciates this support. However, federal trademark laws require that the university control its name and marks; therefore, the university must be very selective in granting permission in all instances. For more information, contact the university's Graphic Standards Office.

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