Jason Layton enters his first year as the Senior Associate Athletics Director for Sales and Marketing at Colorado State in 2012-13. Layton officially joined the CSU staff on Aug. 31, 2012.
In this position Layton is responsible for managing the external operations for the athletic department in the areas of sales, marketing and external communication. His focus centers on generating revenue through ticket sales, marketing, corporate sponsorships, promotions, licensing and multi-media rights.
In addition, Layton oversee all aspects of the department's external communication efforts, including branding, media relations, the department's website and all social/digital media, while managing the University's relationships with external sports marketing partners.
Layton most recently served as senior director of business administration for the Buccaneers. In his 13 years with the club he handled a variety of responsibilities from ticketing and luxury suite operations to advertising and business management.
Prior to being elevated to his most recent post, Layton was the Buccaneers' senior director of sales and advertising from 2010-11, a role in which he led organizational marketing, advertising and sales efforts for high-revenue sources, including ticket sales, luxury suite sales, radio sales, group sales, customer service and online retail.
Layton was senior director of sales and finance from 2009-10, after serving in various roles involving ticketing, business administration and luxury suite operations between 2000-09. He began as a customer service representative with the club in 1999.
A native of Florida, Layton received his bachelor's and master's degrees from Saint Leo University in Saint Leo, Fla.
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