Dec. 16, 2009
FORT COLLINS, Colo. – In order to create a fair, equitable and consistent incentive-based system for all donors, the Colorado State athletic department, the Ram Club and its Board of Directors on Wednesday introduced the Ram Point System.
The system, which will not impact current season-ticket seat locations at Sonny Lubick Field at Hughes Stadium and Moby Arena, will reward the commitment and loyalty of a supporter’s investment in CSU Athletics. It enables the athletic department to establish a fair and transparent system underlying all decisions related to seating and parking benefits for home and away contests, CSU’s annual football game with in-state rival Colorado at Invesco Field in Denver, and postseason events such as bowl games and NCAA tournaments.
Ram points will be assigned based on several factors, including continuous years as a season-ticket holder and/or Ram Club member, and current and lifetime giving. Bonus points will be awarded for being an alumnus, letterwinner, Frontier Society member, volunteer, and/or a member of the CSU faculty/staff.
Modeled after several Mountain West Conference and other premier NCAA Division I athletic programs, the system is similar to those utilized by Nebraska, TCU, Air Force, Wyoming and California.
Primarily, the system will impact current and future donors in the following ways, all related to the allocation of their tickets and seat location: 1) The CU football game in Denver, 2) postseason events in all sports, including NCAA basketball tournaments, and 3) single-game ticket purchases for home and away contests. The system also will affect requests for seat improvements for season tickets, and determine the seat location for new season tickets.
Fans do not have to do anything extra to participate in the program. They simply receive the Ram Points for their ongoing CSU loyalty and support.
Supporters must be Ram Club members to activate their Ram Points. Those points will be available to Ram Club members in their March Ram Club renewal mailing.
"To me, the new Ram Point System makes all the sense in the world. CSU needed an accurate and fair way to reward loyal donors and season-ticket holders, and this system facilitates that. Throw in the fact that no current ticket holder’s existing seat locations will be affected by the implementation of this system, and it's a no-brainer. Everyone should applaud the athletic department for establishing this system and putting it in place." – Joel Cantalamessa, Ram Club Board of Directors
“As a Ram fan and supporter, it’s nice to see my investment in CSU Athletics rewarded with a fair and transparent system. It looks to be well thought out and encompasses a wide range of areas to encourage and reward donors for their continuous support of the Rams.” – Rick Callan, longtime donor
“The Ram Point System is intended to promote fairness, generate financial support for Ram Athletics, and reward the loyalty of longtime supporters. I believe that the athletic department and the Ram Club Board of Directors have done a terrific job at making sure that the Ram Points System emphasizes these three things.” – Connie Hanrahan, Vice President, Ram Club
“The Ram Point System seems to be a well planned approach of calculating a donor’s loyalty and support for the program. By recognizing all areas of giving to athletics, including booster groups like Ram Masters, it not only properly acknowledges a donor’s generosity but encourages greater support to the athletic department in the future.” – Jim Smith, longtime donor
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