Oct. 9, 2009
FORT COLLINS, Colo. -- The CSU athletic department will launch its first-ever mobile giving campaign this weekend.
A form of fundraising made popular by President Obama during his campaign and FOX’s renowned series American Idol, mobile giving has recently enabled numerous non-profit agencies to generate significant support through “micro” donations.
Beginning this weekend, when Colorado State’s football team hosts defending Sugar Bowl champion Utah in a homecoming showdown, fans can text RAMS to 90999, to give $10 to benefit the university’s Athletic General Scholarship Fund.
“We are excited to be one of the first universities to launch a mobile giving campaign,” said Mike LaPlante, associate athletic director/development. “The CSU athletic department hopes to encourage support of its student-athletes’ scholarships and show that every gift counts.”
Mobile Accord, Inc., a Denver-based company owned by former CSU student James Eberhard that has clients ranging from the American Heart Association to the United Way, recently signed CSU as one of its first university clients.
Each organization has utilized Mobile Accord’s M Give program to conduct fundraising campaigns that ask donors to text a keyword to a specific phone number and donate a predetermined amount to their cause. The donation is charged to their mobile phone bill through their carrier, so no credit or debit card numbers are needed.
In a recent campaign launched through an appearance by Alicia Keys on American Idol, non-profit Keep a Child Alive raised nearly $450,000 in $5 donations.
“Echoing Coach Fairchild,” LaPlante said, “Colorado State can be as good as it wants to be, but we’ll need the support of the entire CSU community to get it done. That quote perfectly reflects our need to get each and every Rams fan to push our program to the top of the Mountain West Conference."
LaPlante said that while CSU’s Ram Club members have been very generous throughout the institution’s recent membership campaign, receiving nearly $1.4 million in donations from 1,950 members, the department’s total scholarship costs this year will top $6 million.
“Every gift that helps us narrow this gap strengthens our athletic program,” he said, “freeing up funds for other competitive needs throughout the department.”
CSU will launch the mobile-giving campaign with a video board message at the stadium during the Utah game as well as through various social and print media.
“We hope to gain the support of the many fans that feel passionate about helping our program reach new heights,” said LaPlante.