Aug. 28, 2012
Colorado State director of athletics Jack Graham announced Friday the appointment of Jason Layton as senior associate athletic director for sales and marketing. Layton comes to CSU from the NFL's Tampa Bay Buccaneers and will begin his duties Aug. 31.
In this new position Layton will be responsible for managing the external operations for the athletic department in the areas of sales, marketing and external communication. His focus will center on generating revenue through ticket sales, marketing, corporate sponsorships, promotions, licensing and multi-media rights.
In addition, Layton will oversee all aspects of the department's external communication efforts, including branding, media relations, the department's website and all social/digital media, while managing the University's relationships with external sports marketing partners.
"We are very pleased that Jason is joining the Ram family and leading our sales, marketing and communications teams," said Graham. "He brings a wealth of experience and expertise to Colorado State that will benefit our entire Department. Under Jason's leadership, I have every confidence that these key divisions will thrive and deliver the enthusiasm, awareness and revenue that are so critical for CSU athletics to meet its goals and objectives."
Layton most recently served as senior director of business administration for the Buccaneers. In his 13 years with the club he handled a variety of responsibilities from ticketing and luxury suite operations to advertising and business management.
"I am excited to join the CSU team and assist the charge to fill Hughes Stadium and Moby Arena every time the Rams compete," Layton said. "To be part of the new vision of the University is truly an honor."
Prior to being elevated to his most recent post, Layton was the Buccaneers' senior director of sales and advertising from 2010-11, a role in which he led organizational marketing, advertising and sales efforts for high-revenue sources, including ticket sales, luxury suite sales, radio sales, group sales, customer service and online retail.
Layton was senior director of sales and finance from 2009-10, after serving in various roles involving ticketing, business administration and luxury suite operations between 2000-09. He began as a customer service representative with the club in 1999.
"My wife and I are thrilled to have the opportunity to move our family to Fort Collins," Layton added. "It has always been a goal of ours to make our home in Colorado, and to be able to do so as part of the CSU family is a dream come true."
A native of Florida, Layton received his bachelor's and master's degrees from Saint Leo University in Saint Leo, Fla.