DIRECTV Launches MountainWest Sports Network

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Aug. 27, 2008

COLORADO SPRINGS, Colo. -

Beginning today, fans across the country have ultimate access to Mountain West Conference sports, as DIRECTV, the nation's leading satellite television service provider, launches The Mtn. - MountainWest Sports Network.

The Mtn. is available on channel 616 on DIRECTV CHOICE and above packages for the states servicing MWC institutions (Colorado, Nevada, New Mexico, Utah, Wyoming and the designated market areas of Dallas/Fort Worth and San Diego). Customers throughout the remainder of the country will be able to access The Mtn. with a subscription to DIRECTV's Sportspack.

The Mtn. will broadcast 30 live regular-season football games this season, including six triple-header Saturdays. The network also will telecast over 100 men's and women's basketball contests this season in addition to its comprehensive array of news, features, original programming and analysis on MWC teams, coaches and players.

The 2008 college football season kicks off for The Mtn. on Saturday, Aug. 30, with its "MWC Football Saturday," an addition to the network's scheduled lineup that will give fans a greater in-depth look at the key games and march-ups that will be taking place across the league. Following the first installment of "MWC Football Saturday," Wyoming will open the 2008 season against Ohio (noon MT), while Northern Iowa will make the trip to Provo to face BYU (4 p.m. MT) live on The Mtn.

About The Mtn.
The MountainWest Sports Network - The Mtn. - premiered on September 1, 2006 as the first network dedicated to a college athletic conference - the Division I Mountain West Conference (MWC). The Mtn. annually covers more than 200 collegiate sporting events, including football, basketball, Olympic sports, and conference championship coverage. The Mtn. also provides news programming, coaches' shows, pre and post game analysis and feature programming about MWC athletics. The Mtn. is jointly owned by Comcast and CBS College Sports Network. For more information, visit www.themtn.tv.

About The Mountain West Conference
From its inception in 1999, the Mountain West Conference (http://themwc.cstv.com) has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. The Mountain West Conference is comprised of nine Division I institutions: The United States Air Force Academy, Brigham Young University, Colorado State University, the University of New Mexico, San Diego State University, TCU, UNLV, the University of Utah and the University of Wyoming.

About DIRECTV
DIRECTV, Inc. (NASDAQ:DTV - News), the nation's leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

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