CSU and Ram Club announce `Rise Together' campaign

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April 28, 2011

By Kaitlyn Comiskey
Athletic Media Relations

FORT COLLINS, Colo. - The CSU Department of Athletics and Ram Club are coming together to embark on 2011's campaign to help fund student-athlete scholarships.

The Ram Club is the official support group of CSU Athletics.  Annual memberships are used to directly offset the rising cost of student-athlete scholarships, which currently account for more than $7 million per year.  In return for their investment in the lives of CSU student-athletes, Ram Club members are given exclusive access to the people and programs that make up Rams Athletics.  From priority seating to special invitations to events, the Ram Club provides members the optimal fan experience each year.  Tax-deductible memberships begin at just $100 a year and have a tremendous impact on CSU Athletics.

The current Ram Club membership drive supports 387 student-athletes in 16 CSU varsity sports, with a goal to reach 2,500 Ram Club members by Oct. 31, 2011. In order to reach this goal, the Ram Club has redesigned its Web site, www.csuramclub.com, which highlights the value and benefits of Ram Club membership.  Visitors to the site can learn about the importance of funding student-athlete scholarships and how the Ram Club impacts CSU Athletics as a whole.  The enhanced site gives visitors an interactive experience with video messages from student-athletes, an updated event calendar that highlights special upcoming events, and the chance to log into an online system to view personalized Ram Point totals.

Ram Club members have the chance to view their current Ram Points, which are used to determine seating locations at events, including the Cinch Jeans Rocky Mountain Showdown in Denver, NCAA tournament games and bowls.  All current Ram Club members who purchase tickets to the Cinch Jeans Rocky Mountain Showdown are guaranteed lower-bowl, sideline seating at the game. Ram Points reward current Ram Club members based on annual giving level, years of continued support and university affiliation, as well as other factors. Ram Points also guide seating allocation at special events.

Ram Club members that wish to retain their seating location at Hughes Stadium for the 2011 football season must make their Ram Club gift by May 15, 2011.  After this date, the CSU ticket office will begin allocating seats to new football season-ticket holders who are Ram Club members and filling seating relocation requests based on Ram Club membership level, Ram Point totals, and seating availability.

In addition to the enhanced Ram Club Web site, the Ram Club partnered with the Black Diamond Group in order to develop the Web campaign called "Rise Together," which includes a special video message, extensive informational content, and an opportunity for those interested to share the campaign via e-mail, Facebook or Twitter. "Rise Together" features an interactive Web site that allows people to learn more about the Ram Club, as well as the need for student-athlete scholarships.

To view the "Rise Together" campaign message: http://www.theblackdiamondgroup.net/ramClub2011/

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